According to a press release, the shampoo company took out a $1 million insurance policy with the massive British reinsurer Lloyd's of London. The haircare brand boasts that Polamalu's legendary locks are "so ridiculously full and thick that end to end [his hair] spans 100 football fields."
Scroll down to see the full press release, as well as videos of two ads featuring Polamalu's hair.
August 30, 2010 - head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu's trademark hair. The head & shoulders spokesperson's iconic mane will be protected throughout the NFL season by the world's leading insurance agency, Lloyd's of London.
No other NFL player's hair has been so recognizable to warrant this first ever type of insurance policy. In fact, Troy's hair is so ridiculously full and thick that end to end it spans 100 football fields.
"head & shoulders has gone above and beyond by insuring my Samoan locks for a cool $1 million dollars. This reinforces that my full and thick hair is unstoppable," says Troy Polamalu.
Fans can log on to Troyshair.com to learn more about Troy's secret weapon, head & shoulders' Hair Endurance for Men. The website also hosts more information on the insurance policy, a fun interactive experience, and opportunities to win outrageously cool NFL prizes including a Super Bowl XLV VIP package.
Troy Polamalu Hair Insured For $1 Million set Guinness World Record - Interview Video
Posts
0 comments:
Post a Comment